Customer Case Analysis Report
Project Background
In the 3C industry, the quality of glass decorative ink for mobile phones is crucial to the appearance and user experience of high-end consumer electronics. Our company provides several resin materials that are core to 3D spraying/screen printing glass decorative ink, successfully applied to well-known models such as Huawei Mate 20 Pro, Mate 40 Pro, and Google Pixel 3 and Pixel 4.
Customer Needs and Challenges
High-end consumer electronics have extremely strict requirements for glass decorative ink, including:
High Adhesion: Ensuring the ink adheres firmly to the glass surface and does not peel off over time.
Excellent Wear Resistance: Withstanding daily wear and maintaining a good appearance.
Outstanding Aesthetic Quality: Providing high brightness and color saturation to enhance the visual appeal of the product.
Chemical Resistance: Resisting the erosion of chemicals such as sweat and oils.
Environmental Requirements: Complying with RoHS and REACH environmental regulations.
Our Solution
To address the needs and challenges of our customers, we developed several resin materials specifically designed for 3D spraying and screen printing, featuring:
High Adhesion Formula: Innovative chemical formulations that enhance the bonding strength between the resin and glass surface.
Enhanced Wear Resistance: Advanced material technology to increase the hardness and wear resistance of the resin.
High Brightness Pigments: Use of high-quality pigments to ensure the color saturation and brightness of the resin materials in the ink.
Multi-layer Protection: Multi-layer protective structure of the resin materials to improve the chemical resistance of the ink.
Green and Eco-friendly: Strict control over raw materials and production processes to ensure products meet environmental regulations.
Application Examples
Huawei Mate 20 Pro and Mate 40 Pro:
Appearance Requirements: As high-end models, the Huawei Mate series demands excellent appearance. Our resin materials significantly enhance the overall texture of the phone through high brightness and color saturation.
Durability: These series have undergone multiple tests, showing that the resin materials in the ink exhibit excellent wear resistance and chemical resistance, maintaining a good appearance over time.
Google Pixel 3 and Pixel 4:
User Experience: The Google Pixel series emphasizes user experience. Our resin materials perform excellently in actual use, providing a comfortable feel and long-lasting appearance.
Environmental Performance: The Pixel series has strict environmental requirements. Our resin materials fully comply with relevant environmental standards, strongly supporting Google's environmental philosophy.
Customer Feedback
Through close collaboration and repeated testing with our customers, our resin materials have performed excellently in actual applications, receiving high praise from downstream customers. These mobile phones have landmark significance in the global smartphone development wave. Notably, the release of the Huawei Mate 20 and Mate 40 series propelled Huawei consumer electronics into the ranks of top international brands.
Success Factors
Technical Advantage: Our technical advantages in resin material development ensure that the products excel in adhesion, wear resistance, and aesthetic quality.
Customer Orientation: By closely collaborating with customers and fully understanding and meeting their needs, we provide customized solutions.
Quality Control: Strict quality control systems ensure product consistency and reliability, meeting the stringent requirements of high-end consumer electronics.
Environmental Awareness: Adhering to the green and eco-friendly philosophy ensures our products comply with international environmental regulations, offering sustainable material choices to our customers.
Future Outlook
The success of this project not only demonstrates our company's R&D and production capabilities but also showcases our competitive advantage in the high-end consumer electronics market. In the future, we will continue to commit to innovation and quality improvement, providing better materials and services to our customers and promoting the development of the 3C industry.
This case analysis report details our successful experience in applying resin materials to high-end mobile phone glass decorative ink, showcasing our product's technical advantages and market recognition. We hope it will positively contribute to the company's brand image and market expansion.
